TAIWAN INTERNATIONAL PORTS

臺灣港務CO.,LTD
台灣港務商品以“觀光旅遊”概念,溝通公司業務範疇的推廣訴求,設定給來訪台灣外賓的禮贈品,開發兼具實用功能的文具系列,以港務公司在國內的四大據點,導入四大港口所屬城市之風貌,展現城市旅遊吃喝玩樂之提案,看見台灣寶島的迷人魅力之處。
Products of Taiwan International Ports Corporation (TIPC) are based upon the concept of Tourism and Travel.Communicating promotional requirements of business operations and scope,Providing gifts and souvenirs to foreign guests that visit Taiwan, and Developing stationary products with practical operations.The 4 major centers of TIPC in Taiwan were used To introduce the urban landscapes of the 4 major Ports As well as proposal that highlight city tours, culinary delights, and recreational activities,To showcase Taiwan’s charms and beauty.
使用速寫一般的水彩插畫,記錄著觀光旅遊休閒心情,尋訪各個城市的人文風情,地景、地貌、地產、地物等盡收眼裡,主視覺傳遞象徵港口的郵戳符碼意象,為生活旅行中的回憶增添紀念性。
Sketch-like watercolor illustrations are used to represent the atmosphere of recreational tours and search for human landscapes in every city.Unique landmarks, sights, produce, and geography are included with visuals elements conveying the unique features of the port,and providing memorable elements that can last a traveler’s lifetime.
將港務公司商標的色彩視覺意象,導入四大港口作為主要色彩運用,形塑寶島各地豐富多元迷人風貌,連結強化台灣港務公司業務推廣。
Color and visual concepts of the TIPC logo were introduced as the primary colors of the 4 major ports to create the alluring and diverse landscapes of Taiwan,and build a strong connection to TIPC and promote its operations.
PRODUCT
2014
AD | CHIEHHUI LIN
D | CHIEHHUI LIN,CHIAYING WANG
P | 無二創意 設計x攝影
IL | RABY LIU,MEI-AN YANG,SHENG-CHI CHAO
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