新峰茗茶以獨特的製茶技術，專注於製作高品質的紅烏龍茶，追求茶葉的自然風味，並在每一個步驟中呈現出茶葉的最佳狀態。品牌的標誌以抽象化的方式呈現鹿野山脈輪廓，結合茶葉的形狀，寓意著茶文化融入臺東自然的美好。在包裝設計上，採用清新自然的風格，希望呈現出臺東特有的生態景觀，並加入溫暖的亮橘色調，呈現親切和諧的氛圍，打造一個兼具專業、自然和溫暖的茶品牌，讓消費者在品茶的過程中感受到來自臺東大自然的親切溫暖。

The brand logo of "Taitung Luye Red Oolong Tea" abstractly represents the silhouette of the Luye Mountain Range in Taitung, combined with the shape of tea leaves, symbolizing the integration of tea culture with the beauty of Taitung's nature. The packaging design adopts a fresh and natural style, aiming to showcase the unique ecological landscape of Taitung, while incorporating warm and vibrant shades of orange to create a friendly and harmonious ambiance.

The design concept of "Taitung Luye Red Oolong Tea" is to blend the natural beauty of Taitung, the distinctive flavor of Red Oolong tea, and the essence of tea culture, creating a brand that exudes professionalism, nature, and warmth. Through this, we aim to provide consumers with a tea-drinking experience that embraces the love and care from Taitung's magnificent nature.