禮盒溝通的思考著眼點，在於商品內容「 山海匯豐盛、南北聚臻饌」之價值，設計風格以傳統水墨意象搭配現代視覺圖像，傳達傳統年節與現代風味的新意，表現概念上透過綿延相接的山峰串聯整體視覺主體，餘白之處則形塑天海想像，畫面中穿插各種畜、禽、魚、菇類等山海食材製品物料，勾勒著豐盛臻饌魅力，既是東方年節禮尚往來的熱鬧喜氣氛圍，亦是表達彼此人情味的匯聚往來交流，最後輔以禮盒系列主題「臻品」漢字造型設計，完整該品牌東方文化價值象徵，展現大器利落與高雅纖細的禮盒氣質品味。保留禮盒本身獨自個性與整體系列展示的必要特徵，印刷採用帶金質感特別色，以東方自然表徵中赤紅、青色為主色系基調，調整為能夠吸引注視的嶄新色彩，並畫龍點睛於部分視覺元素燙上金箔，增添禮盒價值感，為贈禮者勾勒心意上的完美演出。

The main focus design tries to integrate ink wash painting and modern imagery, and shaping a new image of traditional gift which consists with the concept of the product — to aggregate a wealth of ingredient and share delicacy to whom you value.On the top of the box, the stretching peaks represent Heaven and Earth, the animals and plants symbolize ingredients from sea and land. The whole image outlines a flourishing, lively and reciprocity atmosphere of festival in eastern culture. The theme「臻品」, is designed in a special Chinese character to convey eastern aesthetics and elegant taste of the gift.