市場定位：
客戶本身從事髮品銷售餘十年載，並擁有專業研發技術的產學背景。而產品本身是利用薑黃植物萃取的色素染研技術，特別針對染黑髮的族群需求所開發的着色髮品。產品命名上希望結合原料（薑黃）、植物（天然）、專業（專科）、染髮（髮品）四項產品精神，因而取名為「草本髮着」。而品牌整體定位則希望是營造成熟魅力的風格，並強調天然植物草本的信賴感。

設計策略：
目前市面上同類產品大多以黑髮人像為包裝形象，於是我們希望在陳列上能夠與其他品牌做區隔。我們使用大量的薑黃圖像凸顯產品原料，並選擇原紙黑卡做為底色以強調將髮色染黑的主要訴求，同時與金黃色的薑黃互相映襯。最後在紙盒與標籤紙張的選擇，皆採用原紙的顏色突顯天然溫和不傷髮質的產品特性，採用燙印而不印刷的方式隱喻出產品的染後頭髮光澤護髮的概念，希望進而塑造出產品本身的市場價值。

Market Positioning：
The client has been involved in the marketing of hair products for more than a decade and has industry and academic background in professional R&D technologies. The product itself utilizes dyeing technology with pigment extracted from turmeric plants and is a hair-coloring product developed for the demands of the black-hair dyeing group. The naming of the product wishes to be a combination of four product spirits including raw materials (turmeric), plants (nature), profession (specialist) and hair-dyeing (hair product), hence, it is named “HERBSLIGHT.” The overall brand positioning hopes to create a mature and charismatic style while emphasizing the sense of trust in natural herbal plants.

Design Strategy：
At the present, majority of similar products in the market are based on portraits of black-haired person as the packaging image, therefore we hope to have a distinction from other brands in the aspect of display. We used tumeric pictures massively to highlight the product raw materials and further chose raw paper with black cards as the base color to emphasize the main appeal of dyeing hair black, which accentuates the golden color of tumeric. At last, raw paper color is adopted for the choice of the paper box and labeling paper to highlight the product characteristics of natural mildness which is unharmful to hair quality; hot stamping is used instead of printing that metaphorizes the concept of haircare and a glowing hair after dyeing, hoping to further create the market value for the product itself.