聚握刻：歡聚把握每一刻 teamwork:以茶會友

此次為品牌整新的企劃提案，店家主要特色是講究茶葉的職選技術。因此將販售內容重新調整為小農茶飲、都會輕飲、台茶茗飲三種產品線，希望藉此讓消費者好選好懂好買。同時定義出「以茶會友，歡聚把握每一刻」作為核心價值，進行下一步品牌可視化的溝通設計。

首先在商標的部分以teamwork中，字首的“tea”為出發概念，向消費者強調以職人選茶的特色。而「歡聚休閒時刻」是品牌風格的訴求重點，因此視覺設計延伸出不同型色樣貌的都會人物，創造屬於店家特色的記憶符碼，反映現代飲茶的日常生活風貌。

聚握刻: Seize all the moments together TEAmwork: Gather with friends over tea

This is a plan proposal to renew the brand. The shop owner's main feature is the emphasis on the tea selection techniques.Therefore, we have readjusted the sales contents to introduce the small framer tea, urban light beverage, and Taiwan tea drinking product lines in hopes to facilitate consumer selection,understanding, and purchase. We also defined the “gather with friends over tea, seize all the moments together” core value to move on to the next step of the branding visualization communication design.

First, we use the “TEA” prefix in the trademark TEAmwork as the concept starting point to emphasize the professionally chosen tea. “Happy Gathering Leisure Time” is the key focus of the brand style. So the visual design will showcase a variety of urban characters to create the unique memory feel for the shop and reflect the daily life style of modern tea drinking.