公共溝通及社會設計在城市升級的進程中扮演不可或缺的角色，舉凡城市符號、空間指標、公共建築及政策宣導等，都與人們的生活息息相關。而此次映品受邀參與與高雄市政府社會局處一同合作。看似平凡的市政議題透過設計的參與將展現新的獨特視角，在想像高雄市政更多元的可能性的同時，也建立城市更美好的形象及自信。「老」是經由「時間堆壘出來」的價值，透過設計展現老的自信、經驗、活力、詼諧及熱情，在快速邁入高齡化的現代社會，傳達與眾不同的高齡生活態度，並促進更多隔代對話。高齡不是負擔，反而可以展開各式生活的夢想提案；老是各種豐富的總和、百般人生的堆疊，老將是令人羨慕的精彩。
Public communication and social design play indispensable roles in the process of advancing a city. A city's symbols, spatial indicators, public buildings and policy promotion are all closely related to people's daily life. The Design into Public unit has worked in collaboration with the Mass Rapid Transit Bureau, the Public Works Bureau and the Social Affairs Bureau of Kaohsiung City Government. Through design we can envision all the possibilities Kaohsiung could become. It also enhances the city's image and builds a strong sense of pride in the city.

LIVE IT UP：“Gracefully surrendering the things of youth but never trade away the fun.

“Being old” denotes value that is “amassed with time.” By expressing the confidence, experience, vitality, humor and passion as seen in being old in this design festival, the objective is to promote further cross-generation dialogues and deliver a senior life attitude as an alternative from the norm in this contemporary society that is rapidly aging. Aging is not a burden but an initiation for all kinds of life dreams to take flight. Being old is about embracing the sum of all richness, all accumulations in life, and being old will be the enviable splendor.