高雄市湖內區農會 / 農特產

湖內農會以養殖漁業為特色,打造湖內水產品牌。品牌設計以「湖」字為主軸,呈現農會南台灣風情與當地水產的活力和新鮮。蒲燒專屬禮盒以濃郁的黑色和水藍色展現頂級職人感和產品的新鮮。禮盒中統一選用金色襯托蒲燒的黑色醬汁,如同職人抹上調味醬後,獻上頂級水產。品牌系列延續企劃概念,封面繪製捕撈網與對應海鮮,象徵養殖漁業的新鮮捕撈,透過鰻魚描繪Hunei字樣深化品牌。整體視覺層次豐富,網線相連、海鮮遍布其中,猶如漁獲大豐收景象,大方奪目。綜合水產禮盒將盒內多元水產繪製於交錯的藍白色方格中,展現豐富海鮮水花濺起意象。以大版面視覺表現湖內農會的豪爽灑脫形象和獨特性,打造出有別於以往的品牌形象。

The Hunei Farmers' Association has created a brand based on its aquaculture industry, featuring the freshness and vitality of local aquatic products. The brand design revolves around the Chinese character for "lake," showcasing the association's southern Taiwan heritage. The special box for their signature dish, grilled eel, features a rich black and blue color scheme, evoking a premium artisanal feel. The box highlights the black sauce that accentuates the eel, as if a craftsman has added the seasoning to the top-quality seafood. The brand series continues the concept of the project, featuring fishing nets and corresponding seafood on the cover, symbolizing the fresh catch of aquaculture. The word "Hunei" is written with an eel illustration, deepening the brand's connection to aquatic life. The overall visual is rich in layers, with interconnected lines and abundant seafood, resembling a bountiful harvest of fish. The comprehensive seafood gift box showcases a variety of aquatic products, depicted in intersecting blue and white squares, presenting an image of splashing water and abundant seafood. The project expresses the bold and unique image of the Hunei Farmers' Association through large visual displays, creating a brand image that stands out from the rest.
Branding / 2022
Client
Creative Director
Art Director
Designer
Photo
高雄市政府農業局
Wang Chia Ying
Lin Chieh Hui
Lin Chieh Hui, Wang Chia Ying,Liou shih hua
無二
Copyright © INPIN DESIGN INC. All rights reserved.